About Me

I’m a strategic creative and visual storyteller driven by a passion for building brands that connect, entertain, and inspire. With a background in beauty, fashion, and emerging tech, I specialize in translating cultural insights into scroll-stopping content and emotionally resonant campaigns. Whether I’m crafting a campaign narrative, directing a short-form video, or designing an interactive brand experience, I bring a balance of intuition and intention—understanding not just what looks good, but what works. I’m fascinated by what makes people care, click, and come back, and I use that curiosity to guide both my creative thinking and strategic decisions. I thrive in fast-paced, high-visibility environments, and I’m most energized when collaborating with multidisciplinary teams to bring bold ideas to life. From concept to camera to caption, I’m here to help brands show up with meaning, not just noise.