Role: Creative Director, Copywriter & Producer
Description: Led the conceptualization and execution of a campaign for Dior's "Rouge Dior" lipstick line. The project focused on themes of strength and elegance, showcasing the product's versatility through bold visuals and empowering narratives. Integrated user-generated content and interactive elements to foster community engagement and brand loyalty.
Link: https: https://instagram.com/p/C3X-FlyuB58/?utm_source=qr
Role: Creative Director, Copywriter & Producer
Description: Developed a dynamic short-form video campaign for Fenty Beauty. The content highlighted the product's universal appeal and inclusivity, featuring diverse models and vibrant visuals that resonate with Gen Z audiences. Utilized trending audio and rapid transitions to enhance engagement on platforms like TikTok and Instagram Reels.
Link: https://instagram.com/p/C4GacHqrp3u/?utm_source=qr
Role: Creative Director, Copywriter & Producer
Description: Crafted a visually rich campaign for Phlur's Missing Person fragrance, emphasizing the scent's playful and nostalgic notes. The video content blended soft lighting and close-up shots to evoke a sense of intimacy and warmth, aligning with Phlur's brand ethos of mindful formulation and emotional connection.
Link: https: https://instagram.com/p/DCnht81oWgg/?utm_source=qr
This behind-the-scenes video captures my creative process for writing captions that elevate the storytelling in my fashion films. From setting the mood to aligning with a brand’s voice, each word is chosen with care. There’s strategy behind every line — but also fun in the process, from wordplay to finding the perfect phrase that brings a scene to life. For me, captions aren’t just text — they’re a storytelling tool that makes fashion feel.
