Shave It Off – Redesigning Athena Club

At first glance, in the sea of feminine hygiene, Athena Club stood out as a beacon of innovation and quality. However, upon delving deeper, I identified an opportunity to inject a fresh perspective into their brand image. After conducting meticulous research and market analysis, I discovered that the brand felt muted for a younger demographic. In order to expand Athena Club’s target demographic, I approached the redesign with bold, maximalism and dynamic designs. By infusing the packaging with an array of vivid colors and engaging imagery, I sought to captivate the imagination of consumers and foster a deeper emotional connection with the brand. The result? A visually stunning transformation that resonates with the youthful spirit and vitality of Athena Club's audience, setting a new standard for packaging in the industry.