Olive&June - Capturing the Magic of a Teenage Dream

As the cultural phenomenon, "The Summer I Turned Pretty" captured the hearts of teenagers worldwide, I recognized a unique opportunity to tap into its fervent fanbase and celebrate the essence of youth and beauty. Olive & June, a leading name in nail care, with its fresh and youthful branding is an apt face for a teenage dream theme. I conceptualized a campaign that seamlessly intertwined the allure of the hit show with the artistry of nail design. With the final season of "The Summer I Turned Pretty" on the horizon, I devised a campaign that allowed fans to pledge allegiance to their favorite characters while indulging in a pampering experience with Olive & June products. By offering themed nail sets representing each team from the show, fans can be empowered to express their fandom in a tangible and stylish manner, bridging the gap between entertainment and self-expression.